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Salesforce Marketing Cloud Training

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Reviews 4.5 (1.6k)

Rated 4.7 out of 5

Learners : 700

Duration : 30 Days

About Course

🌐 What Is Salesforce Marketing Cloud?

Salesforce Marketing Cloud (SFMC) is a powerful digital marketing automation platform that enables businesses to create personalized customer journeys across multiple channels — including email, SMS, social media, and web. It helps organizations build targeted campaigns, analyze customer engagement, and drive meaningful interactions using data-driven insights.
Salesforce Marketing Cloud is widely used by enterprises for B2C and B2B marketing, customer relationship management, and omnichannel automation.

Its core capabilities include:

Journey Builder: Design automated, personalized customer journeys.
Email Studio: Create and manage data-driven email campaigns.
Mobile & Social Studio: Engage customers via SMS, push notifications, and social platforms.
Audience Builder & Data Studio: Segment and analyze customer data for precision targeting.
Analytics Builder: Track performance metrics and campaign ROI using real-time dashboards.

📊 Course Features Typically Included

Most professional training providers (such as Viswa Online Trainings, Udemy, Coursera, and Trailhead Academy) include the following features:

✅ Instructor-led online sessions & recorded tutorials
✅ Hands-on exercises using the Salesforce Marketing Cloud platform
✅ Real-world project scenarios on campaign automation and lead nurturing
✅ Certification and interview preparation support
✅ Lifetime access to learning materials and updates
✅ Guided assistance for Marketing Cloud setup and integration

🎓 Key Learning Outcomes

After completing the Salesforce Marketing Cloud Online Training, learners will be able to:

Understand Marketing Cloud architecture, modules, and data models
Build automated customer journeys using Journey Builder and Automation Studio
Design and execute email and SMS campaigns effectively
Integrate Marketing Cloud with Salesforce CRM and third-party tools
Use data extensions, filters, and segmentation to manage audiences
Measure campaign success through analytics and reporting tools

These skills prepare learners for in-demand roles such as:

Salesforce Consultant
Digital Marketing Automation Specialist
Salesforce Email Marketing Expert
CRM Marketing Analyst
Campaign Automation Manager

📍 Bonus: Certification Tracks

Learners can pursue globally recognized certifications, including:

Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Administrator
Viswa Online Trainings – Salesforce Marketing Cloud Professional Certification

Salesforce Marketing Cloud Training Course Syllabus

Subscribers

Lists
All Subscribers List
Exclusion List
Publication Lists
Suppression Lists
Data Extensions
Shared Data Extension
Create & Send an Email
A/B Testing
Tracking
Profile Management
Preference Management
Data Filters
Sales force Setup

Contact Builder

Data Extensions
Lists
All Contacts
Data Sources
Imports
Contact Deletion
Best Practices

Content Builder

Email Message
Email Template
Content Blocks
SMS Message
Mobile App
Upload
Best Practices

Mobile Studio

Overview
Mobile Connect
Overview
Administration
Import & Manage Contacts
Message Creation
Mobile Push
Overview
Creating App
Real time Examples

Analytics Builder

Reports
Standard Reports
Running Reports
Report Catalog

Automation Studio

Overview
Create and Schedule an Automation
Automation Studio Activities
SQL Query Activity
Send Email Activity
Import File Activity
File Transfer Activity
Script Activity
Filter Activity
Data Extract Activity
Wait Activity

Journey Builder

Overview
Journey Creation
Journey Entry Sources
Journey Canvas Activities
Send Email Activity
Decision Splits
Engagement Splits
Random Splits
Joins Activity
Update Contact Activity
Sales and Services Cloud Activities
Journey Settings
Best Practices

AMPSCRIPT

Overview
Real time Use cases of all functions
How to use Amp script in Emails
Commonly used functions

SQL

Writing SQL Queries
Joins implementation
Complex SQL query demonstration

SSJS

Writing SSJS code from scratch
Displaying output of all SSJS functions in landing pages
Real time examples of all SSJS functions

Web Studio

Cloud page creation
Landing page creation
Data saving in DE using smart capture
Publishing landing pages

Salesforce Marketing Cloud Course Key Features

Live Instructor based training with software
Certification Oriented content
Hands-on complete Realtime training
Flexible schedule demo's & classes
Live recorded videos access
Study material provided
JOB Assistance

Course completion certificate

Salesforce Marketing Cloud Training - Upcoming Batches

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Salesforce Marketing Cloud Online Training FAQ'S

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud (SFMC) is a digital marketing platform that enables email, social, mobile, and web marketing campaigns with automation and analytics.

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What are the key features of Salesforce Marketing Cloud?

Key features include Email Studio, Journey Builder, Automation Studio, Audience Builder, Analytics Builder, and Personalization tools.

What is Journey Builder in Salesforce Marketing Cloud?

Journey Builder allows marketers to design automated, personalized customer journeys across multiple channels.

How does Salesforce Marketing Cloud integrate with Salesforce CRM?

SFMC integrates with Salesforce CRM to synchronize customer data, segment audiences, and trigger campaigns based on CRM events.

What are best practices when using Salesforce Marketing Cloud?

Use segmented audiences, personalized messaging, automation workflows, performance analytics, and regularly test campaigns for optimization.

Reviews

    
 
 
         
   Chandu Gutlapalli 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have attended the Big data Hadoop online course In VISWA Technologies. Course content is excellent. I would recommend this course anyone wants to make the career in the analyst. instructor (Rajesh sir) describes you course in detail. All Presentations are very good. The Course Material is truly great, and Good thing is that you will get Project Explanation with Case Studies.
  
 
        
   Pudi Nithish 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had a great experience with Jaya Vardhan. Very good faculty the teaching style is clear and practical and the course material is well structured and up to date. Very good lab faculty is too supportive. Overall it's very good place learn Datadog from expert trainer.
  
 
        
   Rahul Dharmapuri 
 
 
 
 Trustindex verifies that the original source of the review is Google. Good Institute
  
 
        
   Sai kiran 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great institute, chaithanya sir is friendly, highly recommend for both beginner and working professionals
  
 
        
   Tharak 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent Experience. I would Recommend others to Join this course Oracle OTM & GTM.
  
 
        
   S I V A ROCK 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently completed the Oracle 19c DBA course at VISWA Online Trainings, and it was an excellent learning experience. The trainer explained every topic clearly with real-time examples and practical sessions. The hands-on labs helped me gain confidence in database administration. I highly recommend this course to anyone who wants to build a career as an Oracle DBA.
  
 
        
   Nikil 
 
 
 
 Trustindex verifies that the original source of the review is Google. The course was very well structured. I have taken Weblogic Admin Training. My learning journey was excellent at VISWA Online Trainings!
  
 
        
   Monica Benny 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently completed the Oracle Analytics Cloud (OAC) and Fusion Data Intelligence (FDI) training program with Viswa Training, and it has been an exceptional learning experience from start to finish.

The entire journey was well-supported. Chaithanya was extremely responsive, ensuring seamless coordination and assistance throughout the learning process.

The instructor brought a high level of expertise and depth to the classroom. Their extensive knowledge of the subject matter made complex analytical concepts easy to grasp and highly applicable to real-world scenarios.

Thanks to this structured curriculum and expert instruction, I now have a robust, comprehensive understanding of Oracle Analytics Cloud technology. Highly recommended for anyone looking to upskill in enterprise analytics!

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