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Salesforce Marketing Cloud Training
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About Course
🌐 What Is Salesforce Marketing Cloud?
Salesforce Marketing Cloud (SFMC) is a powerful digital marketing automation platform that enables businesses to create personalized customer journeys across multiple channels — including email, SMS, social media, and web. It helps organizations build targeted campaigns, analyze customer engagement, and drive meaningful interactions using data-driven insights.
Salesforce Marketing Cloud is widely used by enterprises for B2C and B2B marketing, customer relationship management, and omnichannel automation.
Its core capabilities include:
- Journey Builder: Design automated, personalized customer journeys.
- Email Studio: Create and manage data-driven email campaigns.
- Mobile & Social Studio: Engage customers via SMS, push notifications, and social platforms.
- Audience Builder & Data Studio: Segment and analyze customer data for precision targeting.
- Analytics Builder: Track performance metrics and campaign ROI using real-time dashboards.
📊 Course Features Typically Included
Most professional training providers (such as Viswa Online Trainings, Udemy, Coursera, and Trailhead Academy) include the following features:
- ✅ Instructor-led online sessions & recorded tutorials
- ✅ Hands-on exercises using the Salesforce Marketing Cloud platform
- ✅ Real-world project scenarios on campaign automation and lead nurturing
- ✅ Certification and interview preparation support
- ✅ Lifetime access to learning materials and updates
- ✅ Guided assistance for Marketing Cloud setup and integration
🎓 Key Learning Outcomes
After completing the Salesforce Marketing Cloud Online Training, learners will be able to:
- Understand Marketing Cloud architecture, modules, and data models
- Build automated customer journeys using Journey Builder and Automation Studio
- Design and execute email and SMS campaigns effectively
- Integrate Marketing Cloud with Salesforce CRM and third-party tools
- Use data extensions, filters, and segmentation to manage audiences
- Measure campaign success through analytics and reporting tools
These skills prepare learners for in-demand roles such as:
- Salesforce Marketing Cloud Consultant
- Digital Marketing Automation Specialist
- Salesforce Email Marketing Expert
- CRM Marketing Analyst
- Campaign Automation Manager
📍 Bonus: Certification Tracks
Learners can pursue globally recognized certifications, including:
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Administrator
- Viswa Online Trainings – Salesforce Marketing Cloud Professional Certification
Salesforce Marketing Cloud Training Course Syllabus
Subscribers
- Lists
- All Subscribers List
- Exclusion List
- Publication Lists
- Suppression Lists
- Data Extensions
- Shared Data Extension
- Create & Send an Email
- A/B Testing
- Tracking
- Profile Management
- Preference Management
- Data Filters
- Sales force Setup
Contact Builder
- Data Extensions
- Lists
- All Contacts
- Data Sources
- Imports
- Contact Deletion
- Best Practices
Content Builder
- Email Message
- Email Template
- Content Blocks
- SMS Message
- Mobile App
- Upload
- Best Practices
Mobile Studio
- Overview
- Mobile Connect
- Overview
- Administration
- Import & Manage Contacts
- Message Creation
- Mobile Push
- Overview
- Creating App
- Real time Examples
Analytics Builder
- Reports
- Standard Reports
- Running Reports
- Report Catalog
Automation Studio
- Overview
- Create and Schedule an Automation
- Automation Studio Activities
- SQL Query Activity
- Send Email Activity
- Import File Activity
- File Transfer Activity
- Script Activity
- Filter Activity
- Data Extract Activity
- Wait Activity
Journey Builder
- Overview
- Journey Creation
- Journey Entry Sources
- Journey Canvas Activities
- Send Email Activity
- Decision Splits
- Engagement Splits
- Random Splits
- Joins Activity
- Update Contact Activity
- Sales and Services Cloud Activities
- Journey Settings
- Best Practices
AMPSCRIPT
- Overview
- Real time Use cases of all functions
- How to use Amp script in Emails
- Commonly used functions
SQL
- Writing SQL Queries
- Joins implementation
- Complex SQL query demonstration
SSJS
- Writing SSJS code from scratch
- Displaying output of all SSJS functions in landing pages
- Real time examples of all SSJS functions
Web Studio
- Cloud page creation
- Landing page creation
- Data saving in DE using smart capture
- Publishing landing pages
Salesforce Marketing Cloud Course Key Features
- Live Instructor based training with software
- Certification Oriented content
- Hands-on complete Realtime training
- Flexible schedule demo's & classes
- Live recorded videos access
- Study material provided
- JOB Assistance
Course completion certificate
Salesforce Marketing Cloud Training - Upcoming Batches
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CHOOSE YOUR OWN COMFORTABLE LEARNING EXPERIENCE
Live Virtual Training
- Schedule your sessions at your comfortable with timings
- Instructor-Led training real time projects
- Certification Guidance
PREFERRED
Self-Paced Learning
- Complete set of live-online training session recorded videos.
- Learn technology at your own pace.
- Get access for lifetime.
Corporate Training
- Learn as a full day schedule with discussions, exercises.
- Practical use cases.
- Design your own syllabus based
FOR BUSINESS
Salesforce Marketing Cloud Online Training FAQ'S
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud (SFMC) is a digital marketing platform that enables email, social, mobile, and web marketing campaigns with automation and analytics.
What are the key features of Salesforce Marketing Cloud?
Key features include Email Studio, Journey Builder, Automation Studio, Audience Builder, Analytics Builder, and Personalization tools.
What is Journey Builder in Salesforce Marketing Cloud?
Journey Builder allows marketers to design automated, personalized customer journeys across multiple channels.
How does Salesforce Marketing Cloud integrate with Salesforce CRM?
SFMC integrates with Salesforce CRM to synchronize customer data, segment audiences, and trigger campaigns based on CRM events.
What are best practices when using Salesforce Marketing Cloud?
Use segmented audiences, personalized messaging, automation workflows, performance analytics, and regularly test campaigns for optimization.
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