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SAP CRM Certification Online Training

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Reviews 4.9 (4.6k+)

Rated 4.7 out of 5

Learners : 1080

Duration : 25 Days

About Course

The SAP CRM (Customer Relationship Management) course is designed to provide learners with comprehensive knowledge of managing customer relationships, sales, and marketing activities using SAP’s CRM solution. This training focuses on how businesses can strengthen customer engagement, streamline operations, and improve decision-making through SAP CRM tools.

SAP CRM is one of the key modules in the SAP Business Suite that helps organizations manage customer interactions across multiple channels such as sales, marketing, service, and e-commerce. The course covers both functional and technical aspects, enabling participants to implement and customize SAP CRM solutions effectively.

Key Learning Objectives:

Understand the architecture and components of SAP TM
Configure CRM organizational management, business roles, and master data
Manage sales processes, campaigns, and opportunity management
Set up marketing functionalities, service management, and partner channel management
Learn integration with SAP ERP and SAP BI
Gain insights into SAP CRM Web UI and middleware

Who Should Enroll?

SAP consultants and business analysts
Sales and marketing professionals
CRM functional and technical consultants
IT professionals and SAP ERP users
Beginners seeking a career in SAP CRM

Benefits of SAP CRM Training:

Deep understanding of customer relationship management processes
Hands-on skills in configuring and customizing SAP CRM
Improved ability to design and manage customer-focused business solutions
Strong career opportunities in SAP consulting and CRM roles

By the end of this course, participants will have the expertise to implement and manage SAP CRM solutions, helping organizations deliver superior customer experiences and achieve business growth.

SAP CRM Training Course Syllabus

Overview of SAP CRM Architecture

Business Partner
Business categories
BP Roles & Grouping, BP Relationships
Business partner Hierarchy
Organizational Management
Organizational Model, Org Determination
Territory Management
Territory Hierarchy Levels
Product Master
Attributes & Set Type, Hierarchies & Categories,
Product types, Maintain Products
Transactional Processing
Business Transactions
Item Category
Activity Management
Business Activities
Partner Processing
Partner Functions, Access Sequence, Determination Procedure
Actions
Action Profile, Conditions
Pricing
Condition Techniques and condition types
Billing
Billing Unit, Billing Type, Billing Document
Easy Enhancement Work Bench

SAP CRM User Interface(Web UI)

UI concepts and UI V’s SAP GUI
Business roles
Authorization roles
Navigation bar profile
Work center link group
Direct links and logical links
Enhancing the existing business roles
Linking business role to org model
Transaction launcher

Marketing

Marketing Planner & Campaign Management
Marketing Calendar
Personalized Mail Forms
Segment Builder
Customer Segmentation, Attribute List, Info sets
Product Proposals
Campaign Automation
External List Management
Lead Management
Lead Questionnaire

Sales

Opportunity Management
Copying Controls
Sales Cycle, Tools – Buying Center & Sales Agent
Quotation management
Order Management
Special functions in the quotation and order management
Contract management
Rebate management

Service

Installed Base management
Installed Categories
IB Components
Objects, Object Family
Assign Object Family to IB Category
Service agreements and service contracts
Service plans, SLA Profiles and Response and Availability Times
Service order management
Complaints and Returns
Warranty claims

Interaction Center(Web Client)

Agent Function and Processing IC
Agent Inbox
IC Web Client Profile
IC Web Clint Functions
IC Manager Portal
Communication Architecture
Rule policies like ERMS and IDI (Intent-Driven Interaction)
Launch Script
Broad cast massage
Alerts

Middleware

Middleware overview
Administration Console
Business Objects
Customizing Objects
Condition Objects
B Doc Modeler, B Doc Messages
Replication & Realignment
B Doc Types,
Initial data load, Delta load & Synchronization
Queue registration
Error Handling and Monitoring
INTEGRATION BETWEEN R/3 & CRM

SAP CRM Course Key Features

Live Instructor based training with software
Certification Oriented content
Hands-on complete Realtime training
Flexible schedule demo's & classes
Live recorded videos access
Study material provided
JOB Assistance

Course completion certificate

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SAP CRM Online Training FAQ'S

What is SAP CRM, and why do companies use it?

SAP CRM (Customer Relationship Management) is a module in the SAP Business Suite that helps organizations manage customer interactions across sales, marketing, service, and e-commerce. Companies use SAP CRM to improve customer satisfaction, enhance sales productivity, streamline marketing campaigns, and deliver better service management.

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What are the main components of SAP CRM?

Sales – Opportunity management, quotations, orders
Service – Service requests, complaints, contracts
Marketing – Campaigns, lead management, segmentation
Interaction Center (IC) – Call center and customer support
Partner Channel Management (PCM) – Partner collaboration
Web Channel (E-commerce) – Online sales and self-service

What is the role of CRM Middleware?

CRM Middleware enables data exchange between SAP CRM and SAP ERP/ECC. It synchronizes master data (customers, products, pricing) and transactional data (orders, quotations, service requests) to ensure consistency across systems.

What is the One Order Framework in SAP CRM?

The One Order Framework is a unified data model used in SAP CRM for different business transactions like sales orders, activities, leads, opportunities, and service requests. It provides consistency, simplifies integration, and reduces redundancy compared to traditional document structures.

How is SAP CRM different from SAP SD?

SAP SD (Sales & Distribution): Focuses mainly on order-to-cash within ERP.
SAP CRM: Broader in scope, covering sales, marketing, service, and customer engagement across multiple interaction channels.

Reviews

    
 
 
         
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   Pudi Nithish 
 
 
 
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   Rahul Dharmapuri 
 
 
 
 Trustindex verifies that the original source of the review is Google. Good Institute
  
 
        
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 Trustindex verifies that the original source of the review is Google. Great institute, chaithanya sir is friendly, highly recommend for both beginner and working professionals
  
 
        
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The entire journey was well-supported. Chaithanya was extremely responsive, ensuring seamless coordination and assistance throughout the learning process.

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Thanks to this structured curriculum and expert instruction, I now have a robust, comprehensive understanding of Oracle Analytics Cloud technology. Highly recommended for anyone looking to upskill in enterprise analytics!

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